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The Wild Ride of Online Marketing

To paraphrase Bill Gates, any business that does not have an internet presence is not going to be in business for long. There was a time when brick and mortar businesses could stand up for themselves with a little print advertising to help draw in customers.

That time has passed as the competitive world of business is spread out from serving a single community to being able to ship products anywhere in the world. As the internet has become the most popular place to search for a business consumers can conduct all the research about a product and do their comparison shopping at one time and locate the exact product that they are looking for at the best price available to them.

The internet truly is a modern marvel where every company has the need for business internet marketing. In the early days of the world wide web businesses could throw together a website, host it on the internet and forget about it, but as the internet has grown and matured web surfers have come to rely on updated and accurate information about businesses that keep the surfers coming back to revisit sites that are popular.

Strategies for developing advertising business internet marketing plans go far beyond simple website hosting. Site architecture, site mapping, keyword integration and content relevance all form the basic strategy for business internet marketing that is then enhanced to include page links to related industry sites and the constant task of submitting relevant articles about the business to reliable online publishing sources.

Beyond these business internet marketing tactics, advertising a business with internet marketing involves the steady consistency of adding supplemental web content and updates to the business website. Paid online advertising business internet marketing campaigns add to comprehensive business internet marketing plans by paying for placement in search engine results pages for relevant keyword searches that are associated with a businesses website and offerings.

Rounding out the online media mix is the element of social business internet marketing that utilizes word of mouth marketing to spread the word about a business through what is referred to as viral marketing. Viral or social business internet marketing ties back to the business website through links and is popularized among blog sites and digital video sites where internet users can go to view an array of product tie in videos that are noncommercial in appearance or appeal to social web surfers.

The success of business internet marketing is an oxymoron to traditional offline marketing strategies, however creating advertising business internet marketing takes as much if not more strategic planning and calculated execution to work effectively and to skyrocket the online business sales.


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